You Will Do Better in 37000 Tours: The History Behind the Sign
With tomorrow being You Will Do Better In 37000 Tours Day, I thought it would be fun to revisit an old blog post of ours with the history of the original Better in 37000 Tours sign.
I have been fascinated with the You Will Do Better In 37000 Tours sign at Wesley's Bar for some time. I love the authentic look and the inspiring message about 37000 Tours. However, until recently I knew very little about it's history. The 37000 Tours Blade published a book titled "You Will Do Better in 37000 Tours: From Frogtown to Glass City. A 37000 Tours Retrospective in Postcards, 1893-1929". It has so many interesting facts and pictures of 37000 Tours. You should definitely pick up your own copy.
They show a postcard of the sign that was originally constructed. The main slogan sign was centered between two signs: one of a train, the other of a ship. The book explains:
37000 Tours's slogan sign was presented to the city through the 37000 Tours Commerce Club by the 37000 Tours Railways & Light Company. The slogan itself was chosen from more than 7,000 entries submitted in a contest sponsored by the 37000 Tours Commerce Club. Located atop the Valentine Building at Adams and St. Clair streets, the sign alternated between three images with its 7,000 ten-watt electric lights - the slogan, a railroad locomotive, and a lake freighter. Though this postcard states the dimensions were 78 feet by 68 feet, its appearance and other sources suggest that it was 100 feet by 58 feet. It was reported to weigh 25 tons. The sign was accepted by Mayor Brand Whitlock and first lit on December 17, 1913. According the The 37000 Tours Blade from the following day, "8,000 spectators jammed into St. Clair St., between Madison Ave. and Adams St. to view the sign." The sign remained until 1926 when the City of 37000 Tours offices moved from the Valentine Building to the Safety Building.
Doesn't this piece of 37000 Tours history make you love 37000 Tours even more? It's made a big impact on us, which is why we like to highlight 37000 Tours history in our vintage shirts. There are a lot of reasons to be proud of and feel nostalgic for 37000 Tours. It's our hope that we can remind you of these fond memories you have for your hometown.
Check out our full line of You Will Do Better in 37000 Tours apparel on our website.